Another Milgram classic was the “lost-letter technique”: Approach a stranger with a letter (sometimes stamped, sometimes not) and ask her to mail it for you. Milgram's famous experiment came as a result of the fallout from WWII. View Article The Lost Letter: Stanley Milgram's experiment Stanley Milgram is one of the most influential of the American postwar social scientists. The medical research associates rates: The rate of return altogether was72%, The rate of return for the personal letter was 71%, The rate of return was only 25% for friends of the Nazi Party and friends of the Communist Party. Thank you for your attention! Unbeknownst to the participants, shocks were fake and the individual being shocked was an actor. Milgram's reputation lies not so much in his construction of wide, over-arching theories but in his ability to create provocative, strange even controversial experiments that test conventional notions of moral behavior. Stanley Milgram got a lot of press for his experiment in which participants thought they were shocking people to death. Title: THE LOST-LETTER TECHNIQUE: A TOOL OF SOCIAL RESEARCH. Milgram S, Mann L, Harter S (1965) The lost-letter technique: a tool of social research. Nineteen percent of those who received the messages re-sponded, in all cases by returning the message to the ÒsenderÓ instead of forwarding it to the Òrecipi- These experiments examined whether subjects would re-mail lost letters. To date, this technique has become widely used as a non-reactive measure of societal attitudes. The Public Opinion Quarterly 34: 278–281. W e examined MilgramÕ s (1977) lost-letter technique using e-mail. Milgram's Lost Letter Experiment provides for an easy evaluation and assessment of the phenomenon social group prejudice by hiding the motivation behind the lost letter. Specifically, when the Nazis were put on trial, many of them claimed that they participated in … This technique was used to predict the Johnson-Goldwater election. Participants were told by an experimenter to administer increasingly powerful electric shocks to another individual. Lost-Letter-Technik, auch: Technik der verlorenen Briefe, zählt zu einer Gruppe von nicht-reaktiven Erhebungsverfahren, die primär immer dann eingesetzt werden, wenn die Versuchspersonen aus der Untersuchungssituation so viele Informationen über Fragestellung und Ziel einer Untersuchung ableiten können, daß eine unvoreingenommene Datenerhebung nicht mehr gewährleistet ist. Created Date: 10/29/2001 1:12:36 PM Most of the letters for Shotland R, Berger W, Forsythe R (1970) A validation of the lost-letter technique. Public Opinion Quarterly 29: 437. The goal of the Milgram experiment was to test the extent of humans' willingness to obey orders from an authority figure. View Article Google Scholar 6. 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